Case Study: TaxAct boosts advocate engagement with Extole

TaxAct boosts advocate conversions with Extole A/B testing

The customer TaxAct faced the challenge of keeping their best advocates engaged, as they recognized that their highest-performing advocates required different rewards to continue sharing their positive experiences with TaxAct's solutions. To address this, they partnered with the vendor Extole.

Using Extole's platform, TaxAct implemented A/B tests on advocate rewards. The results from these tests guided them to create a Super Advocate program that offered better rewards for their top performers. This solution led to a significant measurable impact, with a notable percentage of advocates driving multiple conversions. Extole's technology helped a substantial portion of all new customers come from these conversions.

TaxAct