Case Study: Shoes for Crews boosts customer acquisition through referrals with Extole

Shoes for Crews Gains Acquisition Traction through Referrals

Shoes for Crews, a maker of slip‑resistant footwear founded by Stan and Arna Smith and serving over 100,000 workplaces, found its employer‑focused education strategy losing traction as big‑name competitors moved into the market. The company needed a new way to reach end users (employees) directly and drive authentic customer acquisition.

They embedded a referral program across mobile and web with CTAs in the header, product pages, purchase confirmation and My Account to make sharing easy. The program generated over 9,000 advocates, a 47.8% click‑to‑share rate on the purchase confirmation page, nearly 50% of referral conversions from the site header, more than one friend click per My Account referral, and an overall ~50% conversion rate on the website.

Shoes For Crews

Jesse Price

Director of eCommerce Marketing