Case Study: RevZilla boosts holiday sales and drives 20% conversion with Extole's Drop-a-Hint Referral Program

Revzilla drives 20% conversion with Extole's drop-a-hint program

Revzilla, a motorcycle enthusiast brand, wanted to boost holiday sales and customer acquisition by making it easier for its customers to share gift ideas with friends and family. Their challenge was that their ecommerce site had limited sharing capabilities and most gifting solutions required a heavy technical lift. They turned to the vendor Extole to implement an easy-to-use solution.

Extole implemented its "Drop-a-Hint Referral Program" for Revzilla, which added a simple call-to-action button on product detail pages. This allowed customers to easily share specific product details with potential gift-givers. The program was a major success, generating thousands of gift suggestions with a 20% conversion rate. It performed so well that Revzilla made it an evergreen program on their site.

Revzilla