Case Study: Ollie achieves 2.3x industry-average referral conversions with Extole

Ollie boosts referrals to a 57% share rate and 2.3x industry average conversions with Extole

Ollie, a direct-to-consumer pet food company, faced challenges scaling its homegrown referral program. Managing security and customer support required significant resources, limiting growth and integration with their mobile app and e-commerce platform. To overcome this, Ollie partnered with the vendor Extole to implement a more robust referral solution.

Extole provided a secure platform with deep mobile integration, allowing Ollie to place referral prompts within their app's homepage and key user journeys. This strategy, along with automated Shopify tracking and diverse campaign formats, engaged high-intent customers. As a result, Ollie achieved a 57% share rate and a conversion rate that is 2.3 times the industry average. Extole's solution enabled continuous optimization and significant growth for the referral program.

Ollie