Case Study: Ollie boosts mobile-first referral conversions with Extole

Ollie boosts referral conversions to 2.3x the industry average with Extole

Ollie, a pet food subscription company, faced challenges scaling its homegrown referral program. Managing security and support took resources away from optimization, limiting engagement. They chose Extole's referral platform for its robust security, testing capabilities, and mobile integration to streamline operations and focus on growth.

Extole implemented a mobile-first solution, integrating referral prompts directly into Ollie's app where subscribers were most engaged. The vendor's Shopify integration automated tracking and discounts. This strategy, along with continuous A/B testing, led to a referral program that converts at 2.3 times the industry average, with shares and conversions improving every year since launch.

Ollie