Case Study: Madison Reed achieves seamless, high-engagement customer referrals with Extole

Madison reed makes refer-a-friend as easy to use as its healthy hair care

Madison Reed, a direct-to-consumer hair color and care brand focused on healthier, salon-quality products at home, needed a way to turn authentic customer relationships into a reliable acquisition channel. The challenge was to roll out a seamless, fraud-resistant refer-a-friend program that worked across web, mobile (including an iOS app), email and offline touchpoints without diverting the marketing team from core business priorities.

Using Extole’s referral platform, Madison Reed launched a give $15/get $15 program with personalized share links, responsive in-app and mobile-web sharing, email and social options, on-package inserts, and instant reward delivery plus re-engagement messaging. The result was strong engagement (especially in-app), fast credit fulfillment, measurable new-customer acquisition from both online and offline channels, and significant response from packaging inserts.

Madison Reed

Jen Monteleone

Vice President of Marketing and Growth