Case Study: Lull increases customer acquisition with Extole

Lull drives 9% customer conversion with Extole

Lull, a mattress retailer, faced challenges with its former referral program, which suffered from abuse on coupon sites and had limited controls from its previous provider. The program lacked capabilities for A/B testing, offered little reward variety, and had a low reward redemption rate, representing a missed engagement opportunity. They implemented a solution using Extole's referral program platform.

Extole provided enhanced fraud prevention to block self-referrals and flag low-quality referrals. Using Extole's A/B testing feature, Lull determined an Amazon gift card was the most motivating advocate reward. The results were significant, with a 9% conversion rate, meaning for every 100 advocates, Lull gained 9 new customers. After 30 days with Extole, Lull achieved the equivalent of 7 months of performance from its previous provider.

Lull