Case Study: Lull achieves 9% customer conversion with Extole

Lull boosts customer acquisition with 9% conversion rate using Extole

Lull, a mattress retailer, faced challenges with its previous referral program, including widespread abuse on coupon sites and a lack of controls from its provider. The program suffered from an inability to A/B test or offer varied rewards, leading to a low reward redemption rate and a missed engagement opportunity with existing customers.

Extole provided a solution with enhanced fraud prevention to block self-referrals and flag suspicious activity. Using Extole's platform, Lull implemented A/B testing to determine the most effective advocate reward. The results were significant, with an Amazon gift card driving 53% more advocates and the program achieving a 9% conversion rate, equating to 9 new customers for every 100 advocates. After just 30 days with Extole, Lull experienced performance that would have taken seven months with its former provider.

Lull