Case Study: Leading Provider of Digital Television and Entertainment Services achieves increased awareness, acquisition and sales with Extole

Leading Provider of Digital Television and Entertainment Services - Customer Case Study

A leading digital television and entertainment provider needed to grow awareness, acquisition and sales in a subscription market where word‑of‑mouth (WOM) drives high‑value conversions. Like many subscription businesses, the company sought a scalable way to turn loyal customers into advocates and reach new subscribers more cost‑effectively than traditional advertising.

The provider launched an Extole‑powered referral program in 2012, promoted through online and offline channels, that rewards advocates with bill credits and gives referred friends discounts on their monthly service. Over the past six months the program delivered improved results across the marketing funnel—boosting awareness, loyalty and new customer acquisition—while rewarding both customers and the brand.