Case Study: Julep achieves 5x the number of shares and acquires high-value customers with Extole

Julep - Customer Case Study

Seattle-based cosmetics brand Julep, known for its fast-paced, crowdsourced product development and its customizable Maven subscription box, wanted to turn its highly loyal customers into active referrers. The challenge was to make the transition from shopping to sharing seamless, increase referral participation, and identify and reward top advocates to drive repeat business.

Julep partnered with Extole to launch a refer-a-friend program that rewards advocates with $15 credit and gives referred friends their first Maven box free, offering easy sharing via email, social, and personal links plus contextual prompts (notably during the monthly “Pick Your Box” window). The program also personalizes creative content and surfaces top advocates as VIPs; the result was a 5x increase in shares during promotions, dramatically higher conversion for visual/contextual shares, and faster acquisition of high-value, loyal customers.

Julep