Case Study: Hanna Andersson achieves rapid, high-quality customer acquisition and recoups marketing investment with Extole

Hanna andersson focuses on fundamentals to ensure quality clothes and customers

Hanna Andersson is a 30-year-old children’s clothing brand known for durable, high-quality garments sold via catalog, retail stores and a busy eCommerce site. Facing a more complex retail marketing landscape, the company needed a simple, scalable way to acquire new customers and reactivate dormant ones.

Hanna Andersson launched an Extole-powered refer-a-friend program offering 20% off to both referred friends and advocates, with prominent, mobile-optimized CTAs across site, email, catalog and social. The program requires no login, delivers instant email rewards, and uses verification checks to ensure customer quality — recouping costs in one month, achieving over 25% of its annual new-customer goal in two months, and converting referrals at 3–4× the rate of other channels (over 20% of friend clicks).

Hanna Andersson