Case Study: GO2bank boosts referral share rates with Extole

GO2bank increases share rate with Extole A/B testing

GO2bank, a growing fintech company, faced the challenge of maximizing new customer acquisitions through its referral program. They needed to ensure their existing customers could share the offer as effectively as possible to widen their top-of-funnel reach. To address this, they partnered with the vendor Extole and utilized its platform's A/B testing capabilities for their refer-a-friend program.

Using Extole's creative editing tools, GO2bank designed and ran an A/B test with four different variations of the advocate-sharing experience. This solution allowed them to gather empirical data on what drove the most engagement. As a result, Extole helped GO2bank identify a best-performing variation that significantly increased their share rate.

GO2bank