Case Study: GO2bank increases referral share rates with Extole

GO2bank boosts share rate by 6% with Extole

The customer GO2bank, a growing fintech company, faced the challenge of maximizing new customer acquisitions through its referral program. They needed to widen their top referral funnel and ensure their existing customers could share with friends as effectively as possible. To tackle this, they partnered with vendor Extole and utilized its platform's A/B testing capabilities for their refer-a-friend program.

Extole implemented a solution by designing and running an A/B test with four different variations of the advocate-sharing experience, each with unique imagery and copy. This allowed GO2bank to determine which version drove the most engagement. The results from Extole showed a 6% increased share rate on the best-performing variation and an overall 5.5% increased share rate since the program's evergreen launch.

GO2bank