Case Study: ESET boosts referral signups and conversions with Extole

ESET boosts referral signups by 400% with Extole

ESET, a cybersecurity company, faced challenges with its referral program due to a complex structure that was difficult for customers to understand and use. The initial implementation from Extole had usability issues, including an unclear share experience and a hard-to-find referral code field, which led to low participation and a disjointed customer journey.

Extole developed fully customized share and friend landing experiences for ESET, hosted natively on its website. The solution provided clear communication of program details and streamlined the purchase process for referred friends by pre-loading eligible products and automatically applying discounts. This resulted in a dramatic 400% lift in the sign-up rate and a 240% lift in the conversion rate, driving a measurable increase in referral-driven purchases.

ESET