Case Study: Bestseller boosts North American awareness with Extole

Bestseller raises North American awareness 31% with Extole

Bestseller, a global apparel retailer, faced the challenge of raising brand awareness in the US and Canada as part of its important North American growth initiative. To accelerate new customer acquisition and re-engage existing ones, the company partnered with vendor Extole and its referral program service.

Extole implemented a rapid solution, launching four on-site referral programs for two brands across both markets in a single day. The solution included localized creative assets and a dedicated holiday email promotion. This campaign generated 35,000 visits from advocate recommendations and resulted in 31% of its North American customers becoming advocates. Extole's efforts also led to a 16x increase in advocate sharing during the holiday promotion.

Bestseller