Case Study: Amerisleep achieves a 150% referred‑friend CTR and scalable customer acquisition with Extole

Amerisleep - Customer Case Study

Amerisleep is a direct-to-consumer mattress innovator known for eco-friendly foam and a relentless focus on customer comfort. As sales and site traffic surged, its informal, manually managed referral process—where staff tracked and rewarded advocates by hand—couldn’t scale to meet demand.

Amerisleep implemented Extole’s referral platform, running a soft launch, promoting a clear CTA and landing page, and offering $75 to referrers and $50 to referred friends, plus a special program for high-value advocates. The automated program delivered strong performance (a referred-friend CTR of 150%), reduced reliance on outside marketing, and gave Amerisleep a scalable advocacy engine to support international expansion.

Amerisleep