Case Study: American Giant achieves 10% of all eCommerce transactions through customer referrals with Extole

American Giant Drives 10% of Transactions Through Customer Referrals

American Giant, maker of high-quality American-made apparel best known for its “greatest hoodie ever made,” had a passionate customer base but needed an efficient, consistent way to drive new customer acquisition and scale growth.

Partnering with Extole, American Giant launched a referral program giving referrers a $15 credit when a friend buys and giving friends 15% off; referrals can be sent by email or shared on social networks. The Extole-powered program now drives 10% of all eCommerce transactions, customers share an average of three times, and email shares convert at 21%, while also providing insights into customer preferences.

American Giant

Don Pillsbury

VP of Sales and Marketing