Case Study: Advance Auto Parts achieves a 25% conversion rate with Extole's referral marketing platform

Advance Auto Parts Drives a 25% Conversion Rate with Referral Marketing

Advance Auto Parts, a leading auto parts retailer with an industry‑leading social presence, wanted a cost‑effective way to expand reach and quantify the value of customer referrals. Although customers were already recommending the brand, the marketing team needed a way to manage, measure, and optimize referral-driven acquisition across distinct audience segments.

Using Extole’s referral marketing platform, Advance built an end‑to‑end, testable referral program (friends receive $30 off; referrers get a $10 reward) and optimized calls‑to‑action, promotions, and incentives. The program delivered strong results: a 25% conversion rate, nearly 50% of referred customers were new to the brand, and about 3,500 customers shared the program with an average of four friends.

Advance Auto Parts

Heath Bradbury

eBusiness Marketing Manager