Case Study: Datatrac achieves scalable customer onboarding and frees developer resources with EXTOL's EBI

Datatrac Survives Growth Thanks to Integration Software from EXTOL

Datatrac is an Atlanta-based provider of a hosted, customer-facing logistics network that coordinates shippers, freight forwarders, delivery agents and couriers and processes over five million transactions per month with sub-10 second turnaround. As demand for real-time tracking and automated workflows grew, every new customer connection required custom coding to handle different document formats and protocols, tying up core developers and slowing product innovation.

Datatrac implemented EXTOL Business Integrator (EBI) to automate mapping and integrations and to shift implementation work away from core programmers. The change sped customer onboarding, freed developers to focus on new features (core developer utilization rose ~25% in six months), and enabled scale—one customer, Corporate Couriers, processed 128% more orders, grew revenue 86% and saved about $125,000 per year—while Datatrac positioned itself to grow from hundreds to thousands of customers.

Datatrac

Gardland Duvall

Chief Technology Officer