Case Study: 1-800-Flowers achieves 33% faster image research and lower costs with Extensis Portfolio

The Sweet Smell of Digital Asset Bliss

1-800-Flowers, a retail business built on design-driven gifting, was struggling to manage a growing library of roughly 100,000 digital assets. Disorganized folder structures, inconsistent file naming, missing usage rights, and frequent reliance on senior staff to locate files led to wasted time, repeated redesigns and repurchases, and general inefficiency across the creative team.

They implemented Extensis Portfolio, an out-of-the-box DAM that organizers catalogs with keywording and a visual search, and was configured by just two people in days. The result: image-research time fell by about 33%, costs declined as existing images were reused more frequently, and designers can now find and use assets quickly instead of recreating or repurchasing them.

1800Flowers

Mark Lefkin

Vice President, Creative Services