Case Study: Publicis Groupe achieves centralized, compliant font management and cost savings with Extensis Universal Type Server

Publicis Groupe Takes Giant Leap Forward with Universal Type Server

Publicis Groupe, one of the world’s largest advertising agencies, was managing a high volume of fonts across multiple creative teams using disparate desktop and server systems. This fragmented approach was inefficient for creatives and IT, costly, created redundancies, and introduced significant font-compliance risk.

Publicis implemented Extensis Universal Type Server to centralize and virtualize font management while preserving creative freedom and local administration. The move consolidated servers, sped access to fonts for nearly 2,500 client applications, reduced costs, and established stronger compliance controls; the agency is continuing to virtualize and centralize servers regionally while keeping distinct font collections for each creative group.

Publicis Groupe

David Plavin

Global Architect for Creative