Case Study: American Cruise Lines achieves 65% fewer creative requests and faster self-service with Extensis Portfolio

Charting a Time-Saving Course

American Cruise Lines, a U.S. river cruise operator, relied on hundreds of thousands of images to tell its voyages’ stories but funneled all asset requests through a 10-person creative team. That centralized approach left designers sifting through outdated and duplicate files, overwhelmed by daily one-off requests and unable to focus on strategic design work.

They implemented Extensis Portfolio to create controlled self-service: the system mirrors their server structure, bulk-tags and auto-classifies images by subject and location, and batch-processes files for quick downloads. The creative team regained time for design work, with a 65% drop in image requests, a 20% reduction in hours spent locating images, and elimination of duplicate or outdated assets.

American Cruise Lines

Brett Wingate

Creative Director