Case Study: Baylor University achieves real-time social engagement and tripled Instagram followers with Extensis Portfolio

Baylor University Triples Social Media Engagement with the Click of a Camera and Digital Asset Management

Baylor University, a nationally ranked private research university with more than 16,000 students, needed a faster way to deliver professional-quality photos to its social media team so they could engage audiences in real time—especially at live events where immediacy drives engagement. Their goal was simple: get high‑quality images from camera to feed within seconds to boost campus storytelling and social interaction.

By pairing wireless camera transmitters with Extensis Portfolio, photographers can upload hundreds of images instantly to a central portal for social posting. The change immediately doubled—and eventually tripled—Baylor’s social following; they now have 85,000 Instagram followers with 12% engagement, and the increased visibility has helped drive applications and admissions.

Baylor University

Robbie Rogers

Director of Photography