Case Study: Visionworks achieves 3x product protection attach rate with Extend

Visionworks Drives 3x Protection Attach Rate and Improves Customer Experience

Visionworks, a major optical retailer, faced challenges in differentiating its customer experience with a legacy warranty program that had complex terms and ambiguous pricing. They partnered with Extend to implement its Product Protection service, aiming to simplify coverage and provide clearer value to their customers.

Extend provided simplified protection plans that included one year of accidental damage coverage, which were easy for customers to understand. This solution led to a remarkable 3x increase in protection plan attach rates and generated significant revenue from the launch. Furthermore, Extend's training enabled over 4,400 associates and their co-marketing assets helped drive sales and customer loyalty.

Visionworks

Wade Chouinard

Senior Product Manager