Case Study: Upway boosts conversions and customer trust with Extend Product Protection

Upway boosts conversions 3% with Extend Product Protection

Upway, a retailer of refurbished electric bikes, faced the challenge of building customer trust and maintaining operational efficiency when selling expensive, secondhand products online. Their goal was to make high-quality e-bikes more accessible, but they needed a way to signal to customers that they stood behind their products. To address this, they partnered with Extend to implement its Product Protection service.

By embedding Extend's Product Protection into their checkout, Upway provided customers with reputable warranty coverage for accidents and failures. The solution from Extend was highly flexible and integrated seamlessly into Upway's custom customer journey. This implementation led to a 3% increase in conversions, an average order value boost of $30, and reduced claim handling time from weeks to less than 60 seconds of agent time. Extend helped Upway build trust, improve sales, and gain a significant operational advantage.

Upway