Case Study: The Dufresne Group achieves a 40% product protection attach rate with Extend

The Dufresne Group Canada Partners with Extend and Drives a 40% Attach Rate

The Dufresne Group, a major Canadian furniture and appliance retailer, sought to elevate its post-purchase experience and maintain consistency for its customers across all product categories and sales channels. Their challenge was to find a product protection provider that could deliver a modern, best-in-class program to enhance customer loyalty and make life better for their shoppers, leading them to partner with Extend.

Extend implemented its product protection service, managing all aspects of the program including design, claims, and providing extensive in-store training. This solution allowed The Dufresne Group to rapidly onboard 53 physical stores and two ecommerce sites in just 40 days while decreasing their operational overhead. The results were significant, with the retailer achieving a 40% product protection attach rate and expanding its warrantable product portfolio by 28%, generating substantial incremental revenue.

The Dufresne Group

Amber Darling

Category Manager