Case Study: The Dufresne Group achieves 12% higher ROAS with Extend

TDG Adds Product Protection Messaging to Ad Strategy, Attracts and Convert Shoppers

The Dufresne Group, a major Canadian furniture and appliance retailer, wanted to enhance its digital advertising to attract and convert online shoppers. They partnered with Extend to raise awareness for its Extend Product Protection service as a value-added offering for their customers.

Extend provided copy and design inspiration for co-branded digital ads, which The Dufresne Group then created and managed. This new product protection messaging resonated strongly with their audience, driving an 8.7% higher click-through rate on paid search. The campaign resulted in a 12% higher return on ad spend compared to the brand's benchmark, proving the value of this new message strategy.

The Dufresne Group

Stephanie Johnston

Director of Performance Marketing