Case Study: Oura reduces customer acquisition cost by 10% with Extend

ŌURA reduces customer acquisition cost by 10% with Extend co-marketing

The customer, Oura, a leading wearable technology company, was seeking an effective way to reduce its customer acquisition costs for its Oura Ring. They partnered with the vendor Extend to explore if co-branded marketing efforts could outperform their existing campaigns.

Extend’s Marketing Studio created co-branded Facebook and Instagram ads at no cost to Oura, featuring Extend Product Protection messaging to build consumer trust. This solution was highly successful, resulting in a 10% lower customer acquisition cost compared to Oura's benchmarks. The ads performed so well that Oura kept them running for over eight months.

Oura

Kellie Wesser

Growth Marketing & Media Leader