Case Study: NZXT achieves 17.9x ROAS with Extend Product Protection Messaging

NZXT + Extend Co-branded Influencer Ad Drives 17.9x Return on Ad Spend

The customer, NZXT, a leading computer hardware company, wanted to create an influencer video that would appeal to its customers while effectively highlighting the benefits of a product protection plan from the vendor Extend. This was a new approach for the brand, which had never before featured product protection in its influencer marketing content.

NZXT implemented a co-branded TikTok video created by an influencer that featured Extend Product Protection messaging. The solution provided by Extend helped consumers in the consideration stage feel confident enough to complete their purchases. The campaign performed exceptionally well, driving a 17.9x return on ad spend for NZXT.

NZXT