Case Study: My Trio Rings boosts conversion rate and AOV with Extend

My Trio Rings builds brand trust and increases conversion rate and AOV with Extend

My Trio Rings, a direct-to-consumer jeweler specializing in wedding ring sets, sought to build greater customer trust and enhance satisfaction by offering comprehensive product protection. They wanted to expand beyond their existing limited warranty to include coverage for center stones and needed a third-party provider that would allow them to keep repair services in-house to maintain their quality standards, while also moving away from the outdated industry practice of requiring inconvenient six-month inspections.

Extend provided a tailored product protection solution that adapted to the specific needs of the jewelry market, covering each ring in a set individually and including center stones of any size. This solution empowered My Trio Rings to manage all repairs internally to ensure quality control. By partnering with Extend, the company achieved an overall protection plan attach rate of 32%, a 10.56% year-over-year increase in conversion rate, and a 15.3% year-over-year increase in average order value.

My Trio Rings

Vipul Lakhi

My Trio Rings