Case Study: Felix Gray boosts attach rate and abandoned cart conversions with Extend

Felix Gray increased their attach rate and abandoned cart email conversion by 200% and 250%, respectively, with Extend

Felix Gray, a maker of blue light filtering glasses, faced a challenge with providing comprehensive product protection after a manufacturer's warranty for just their lenses created customer confusion and a poor experience. They needed a holistic protection solution for both frames and lenses to meet shopper demand and improve their service.

They partnered with Extend to implement its product protection plans. By optimizing the offer placement with an interstitial modal and using Extend's co-marketing assets, Felix Gray increased its attach rate by 200% to an overall rate of 19.3% and saw abandoned cart email conversions increase by 250-300%. Extend provided a new revenue stream and a streamlined, customer-centric claims process.

Felix Gray

Bobby Shomrony

Vice President of Sales Operations & Strategy,