Case Study: Felix Gray increases attach rate and revenue with Extend Shipping Protection

Felix Gray Adopts Pre-Checked Feature for Extend Shipping Protection, Increases Attach Rate & Revenue

The eyewear company Felix Gray faced the challenge of addressing customer frustration with lost, stolen, or damaged shipments, seeking a way to provide a more secure and seamless shopping experience. To meet this need, they expanded their partnership with the vendor Extend to implement its Shipping Protection product.

Extend's solution was to shift the shipping protection offer from an opt-in feature to a pre-checked one that was automatically included at checkout. This strategic change, implemented by Extend, resulted in a dramatic 1,200% increase in shipping protection sales and raised the product's attach rate to 40%, significantly boosting revenue and strengthening customer relationships.

Felix Gray

Paige Connell

Head of Operations