Case Study: BlendJet boosts conversion and revenue with Extend product protection

BlendJet increases sitewide conversion rate with $500k in Extend product protection sales

BlendJet, a manufacturer of portable blenders, faced the challenge of providing a product protection plan that could handle the high wear and tear their products endured while also building brand loyalty. Their limited manufacturer warranty was not enough, and they found other providers like SquareTrade to be rigid and difficult to integrate. Vendor Extend offered its modern product protection service as a solution.

By implementing Extend's product protection, BlendJet saw significant results. The solution was easy to integrate via a Shopify app and led to an 11.4% attach rate for protection plans. Extend helped BlendJet achieve an 11% sitewide sales conversion rate and generated $500,000 in revenue from product protection sales, while also improving customer service and trust.

BlendJet

Ryan Pamplin

Chief Executive Officer & Co-Founder