Case Study: Bear Mattress achieves a 16% attach rate with Extend

Bear sees success in partnership with Extend

Bear, a direct-to-consumer sleep company, faced the challenge of standing out in the crowded online mattress market and instilling greater consumer confidence for its large-ticket items. To capture a broader market and pull customers through the funnel faster, Vice President of Ecommerce Steve Catanzaro sought a value-added service, ultimately choosing product protection plans from Extend.

Extend provided Bear with affordable, long-term protection plans powered by its proprietary insurance stack. The vendor’s solution was praised for its ease of implementation and industry-disrupting customer service, including claim adjudication in 90 seconds or less. By implementing Extend's offer placements, Bear achieved a 16% attach rate, selling over 220 protection plans in just over a month and successfully boosting consumer confidence at checkout.

Bear

Steve Catanzaro

Vice President of Ecommerce