Case Study: Baby Brezza increases AOV by 15% with Extend

Baby Brezza increases AOV by 15% and Builds Brand Affinity with Comprehensive Product Protection

Baby Brezza, a manufacturer of innovative infant feeding products, wanted to offer accidental damage protection to its customers to enhance their experience without creating more internal work for its lean team. The company needed a credible and dependable third-party partner to provide this service, as a substandard offering could put its brand at risk. They turned to the vendor Extend to implement a product protection solution.

Extend provided a fast and easy Shopify-integrated solution for offering warranties, which allowed Baby Brezza to differentiate its direct purchase experience from third-party retailers. This partnership enabled Baby Brezza to own the post-purchase relationship, generating new customer touchpoints. The results were significant: Extend helped Baby Brezza achieve an 8.8% attach rate for protection plans and increased the average order value (AOV) on those orders by 15%, leading to an overall boost in site-wide conversion.

Baby Brezza

David Contract

Marketing Team Lead