Case Study: JPL streamlines media spend reconciliation with Extend

How a full-service marketing agency manages media spend with Extend

JPL, a full-service marketing agency, faced significant challenges in managing and reconciling media spend for its approximately 40 clients. The company relied on a single corporate credit card for all transactions across various ad platforms, leading to a manual, time-consuming, and error-prone reconciliation process that delayed month-end closing and invoicing. To solve this, they turned to the vendor Extend and implemented its virtual card product.

By using Extend's platform to generate unique virtual cards for each client, JPL gained real-time visibility and control over its media spend. The solution allowed them to set custom spend limits and expiration dates, preventing budget overruns. As a result, JPL streamlined its accounting operations, drastically reduced reconciliation time, eliminated errors, and regained valuable resources to focus on client initiatives.

JPL

Jillian Barrick

Director of Finance