Case Study: Beachbody regains inactive customers with Express Analytics direct marketing

Leading Fitness Expert, Beachbody regained inactive customers through Direct Marketing efforts

Beachbody, a global health and fitness company, needed a better way to re-engage dormant past customers who were not responding to promotional email or digital advertising. With direct mail considered too expensive to use broadly, Beachbody turned to Express Analytics for a more cost-effective direct marketing approach powered by customer analytics and segmentation.

Express Analytics built predictive models and an analytical framework to score and segment inactive customers, allowing Beachbody to target the highest-propensity prospects with direct mail and test the strategy on a small sample first. The campaign delivered a 45% ROI, generating $11K on a $5K spend, and the success gave Beachbody confidence to move the program into production with additional predictive models.

Beachbody