Case Study: Lamps Plus boosts revenue with Express Analytics’ CDP Oyster

Lamps Plus saves $200K in year one with Express Analytics

Lamps Plus, a North American manufacturer and retailer of lighting and fixtures, faced challenges in optimizing its email and direct mail marketing campaigns. The company needed a comprehensive Customer Interaction Management database to integrate data from all sources and improve its marketing ROI. To address this, they worked with Express Analytics, utilizing their CDP Oyster platform.

Express Analytics implemented processes to cleanse, standardize, and enrich Lamps Plus's customer data. They then performed customer segmentation based on historical transactions and campaign responses. This solution led to improved email open and click rates, saving the retailer approximately $200,000 in the first year alone.

Lamps Plus