Case Study: Lamps Plus improves retail customer acquisition with Express Analytics CLV analytics

Lamps Plus boosts customer acquisition with Express Analytics using 10 years of sales data

Express Analytics worked with Lamps Plus, one of the largest lighting retailers in the US, which had accumulated a decade of sales data but lacked the analytical capabilities to gain insights from it. The challenge was to leverage this data to improve customer acquisition strategies by applying Customer Lifetime Value (CLV) analytics.

The solution involved Express Analytics applying its CLV Analytics Model to the retailer's historical data. By analyzing customer lifetime value, Express Analytics provided the retail chain with data-driven strategies to optimize its acquisition efforts. The case study demonstrates how this approach resulted in improved customer acquisition for the client.

Lamps Plus