Case Study: Lamps Plus achieves $2M incremental revenue per direct marketing campaign with Express Analytics

How Lamps Plus used Oyster to generate incremental revenues of over $ 2 million per direct marketing campaign

Lamps Plus, a leading lighting and fixtures retailer, was struggling to unify customer data across store, web, browse, email, and catalog channels. Working with Express Analytics and its Oyster solution, the company needed a customer interactions management (CIM) database to create a longitudinal view of each customer, improve segmentation, and optimize email and direct marketing performance.

Express Analytics integrated and cleansed historical data from multiple sources, then applied predictive analytics and customer segmentation to power targeted email and catalog campaigns. The result was a reported savings of about $200K in the first year from better email engagement, followed by incremental revenue of around $2 million per campaign in later years, along with improved targeting, higher engagement, and stronger marketing ROI.

Lamps Plus