Case Study: Beachbody regains unresponsive customers with Express Analytics customer segmentation

Beachbody regains unresponsive customers with Express Analytics using predictive segmentation

Beachbody, a global fitness firm, wanted to use direct marketing to reach unresponsive customers but found it cost-prohibitive to target its entire large customer base. The company engaged Express Analytics to use a customer segmentation model to identify the most persuadable customers for this new channel.

Express Analytics developed a solution using predictive models to score and segment Beachbody's inactive customer base. This allowed for the targeted use of direct mailers, which helped the global fitness firm regain previously unresponsive customers.

Beachbody