Case Study: Zookal boosts uni-season reach with The Exposure Co.'s influencer campaign

Zookal - Customer Case Study

Zookal engaged The Exposure Co. to help solidify its position as the top provider for university textbooks. Their challenge was to effectively reach and engage the student demographic during the critical back-to-school period.

The Exposure Co. executed a campaign utilizing 19 student influencers who created sponsored content across YouTube, Instagram, and TikTok. The solution drove significant results, including a reach of 5.9 million, over 88,000 likes, and an 8.2% YouTube click-through rate, successfully promoting Zookal's discount codes.

Zookal