Case Study: Wonderful Indonesia repositions Indonesia as a travel destination with The Exposure Co.

Wonderful Indonesia - Customer Case Study

The Exposure Co. was engaged by Wonderful Indonesia, the country's Ministry of Tourism, to reposition the nation as a desirable travel destination after it was impacted by a recent natural disaster.

The Exposure Co. executed a campaign sending three influencers on a luxury trip across Indonesia to document their experiences. The resulting content was shared across YouTube and Instagram, generating over 130 posts. This strategy achieved a massive reach of 3 million on Instagram and 5.5 million on YouTube, resulting in over 1.1 million post engagements and an impressive average engagement rate of 12.9%.

Wonderful Indonesia