Case Study: RACQ achieves 500K reach and 200% campaign ROI with The Exposure Co.

RACQ - Customer Case Study

The Exposure Co. was engaged by RACQ to address the challenge of growing sign-ups for their Lifestyle membership program.

To achieve this, The Exposure Co. implemented a targeted influencer marketing campaign. They enlisted twelve Queensland-based influencers who experienced the membership perks and shared their experiences through 34 social media posts. The campaign was highly successful, generating a 500k reach, a 3.3% average engagement rate, and a 200% return on investment, while also increasing RACQ's social media followers by 14%.

RACQ