Case Study: Nice and Natural Food Co. builds hype for protein nut bar launch with The Exposure Co.

Nice and Natural Food Co. - Customer Case Study

The Exposure Co. worked with Nice and Natural Food Co. on their challenge of building hype for the launch of a new protein nut bar product in Coles Supermarkets.

To accomplish this, The Exposure Co. implemented an influencer marketing campaign utilizing 34 different influencers. These influencers promoted the bars' health benefits through 48 Instagram feed posts and stories. The campaign achieved a massive reach of 5.4 million people, resulting in 145,000 likes and 1,200 comments with an average engagement rate of 2.6%.

Nice and Natural Food Co.