Case Study: Invisible Zinc grows Instagram influence and reach with The Exposure Co.

Invisible Zinc - Customer Case Study

The Exposure Co. was engaged by Invisible Zinc, an iconic Australian brand, to grow its social influence and launch its new Instagram presence. The challenge was to effectively promote its sunscreen products and build a strong following on the platform.

To meet this challenge, The Exposure Co. implemented a solution utilizing top-tier Australian influencers who created promotional content. This strategy included feed posts by the influencers and provided material for reposting on the client's new Instagram account. The Exposure Co. delivered significant results, including a campaign reach of 2.1 million, over 50,000 likes, and an average engagement rate of 2.3% at a cost of 21 cents per engagement.

Invisible Zinc