Case Study: ASUS achieves 11.6 million reach with The Exposure Co.'s influencer launch campaign

ASUS - Customer Case Study

For the launch of its innovative Zenbook Pro Duo laptop, ASUS partnered with The Exposure Co. to generate significant pre-launch buzz and engagement among Australian consumers. Their challenge was to cut through a crowded market and create a powerful, concentrated impact for the new product's debut.

To meet this challenge, The Exposure Co. implemented a "thunderclap" style campaign, engaging 41 top-tier Australian influencers to publish content simultaneously. This strategy resulted in over 130 posts within a 24-hour period, achieving an impressive 12.2% average engagement rate and reaching over 11.6 million users. The campaign drove 3,400 clicks to the product page and garnered 580 new followers for ASUS in a single day, successfully creating massive awareness and driving direct consumer action.

ASUS