Case Study: Fattal boosts bookings and customer engagement with Exposebox

Fattal - Customer Case Study

Fattal, Israel's largest hotel chain with over 220 properties, sought a marketing personalization platform to integrate its CRM data with onsite customer behaviors. Their challenge was to increase bookings and enhance customer satisfaction through more targeted engagement. They partnered with Exposebox to implement its AI-driven personalization platform.

Exposebox provided a solution featuring advanced audience segmentation, personalized email and SMS marketing, and automated multi-step journey campaigns. This allowed Fattal to deliver highly tailored 1:1 experiences. As a result, Exposebox helped Fattal achieve a 20% increase in bookings from personalized emails, a 15% rise in incremental revenue from newsletters, and an 8% reduction in customer unsubscribes.

Fattal

Asaf Baharal

Head of Digital Performance Marketing