Case Study: Pharmapack achieves 258% more exhibitor leads with ExpoPlatform

Pharmapack - Customer Case Study

ExpoPlatform partnered with Pharmapack, a European hub for the pharma packaging and drug delivery device industry, to enhance their annual event. The challenge was to improve the experience for over 300 exhibitors and 5,000 attendees by integrating valuable new digital features for networking and lead generation.

The solution implemented by ExpoPlatform included a Smart Event App with lead retrieval, an interactive floorplan, and online networking tools. This allowed for digital badge scanning and a real-time lead dashboard. The results were significant, with exhibitors seeing a 258% increase in unique leads and over 84% of exhibitors being active on the app.

Pharmapack

Eleni Lialiamou

EVP Product Management