Case Study: PGA Golf strengthens year-round industry connections with ExpoPlatform

PGA Golf - Customer Case Study

The customer, PGA Golf, sought to extend the success of their annual merchandise show into a year-round hybrid experience to better connect the global golf community. Their challenge was to manage a robust online marketplace for exhibitors while providing continuous networking and educational content, necessitating a strong hosted buyer program and registration services. They partnered with vendor ExpoPlatform to implement its solutions for this 365 strategy.

ExpoPlatform provided the technology to power the PGA Show Connects platform and the PGA Show Buying & Education Summit. The solution facilitated digital business sourcing, one-on-one meetings, and professional networking programs. As a result, ExpoPlatform helped create a vibrant interactive virtual community that successfully blended virtual and in-person interactions, moving beyond the previous limitation of a single annual live event.

PGA Golf

Alison Gilmore

Exhibition Director